Stop Chasing Shared Leads. Start Talking to Real Final Expense Prospects.
Get exclusive Final Expense leads generated through our own consumer acquisition campaigns, qualified for real insurance intent, and delivered directly to you while they're fresh.
Start with a test order. Scale when you're ready.
Built for Agents Who Want Conversations, Not Just Names & Numbers
Anyone can generate a form submission.
The question is what happens when you pick up the phone.
We build Final Expense campaigns around the information and expectations that can lead to a real insurance conversation. Prospects know they're requesting information about Final Expense insurance, provide relevant qualification details, and understand that an insurance agent may contact them about their request.
So instead of paying for the cheapest possible form fill, you're buying a prospect generated with the sales conversation in mind.
Tired of Paying for Leads That Go Nowhere?
You know the routine.
Shared With Too Many Agents
By the time you make contact, the prospect may already have heard from multiple agents competing for the same sale.
No Idea Why You're Calling
A form fill means very little when the consumer doesn't understand what they requested or wasn't expecting an insurance conversation.
Barely Qualified
A name and phone number don't tell you whether there's an actual Final Expense need behind the inquiry.
Built for Cheap CPLs
Lead generation optimized around producing the cheapest possible submission doesn't necessarily produce the best opportunity for the agent buying it.
There is a better way to build the lead from the beginning.
What Makes Our Final Expense Leads Different?
We don't define a "good lead" as someone who simply entered a phone number. We build our consumer funnels around creating informed, intentional Final Expense inquiries.
Exclusive to You
Your lead is assigned to you rather than simultaneously sold to multiple competing agents.
Final Expense Intent
Our campaigns are built around Final Expense planning and coverage, so the consumer understands the type of insurance they're requesting information about.
Meaningful Qualification
We collect relevant information designed to help identify the prospect's needs and prepare for the insurance conversation.
Agent Contact Expected
The consumer is told that a licensed insurance agent may contact them to discuss their request, reducing the disconnect between the form and your phone call.
Delivered Fresh
New leads are delivered as they're generated so you can begin your follow-up quickly.
Built Around Better Conversations
Our goal isn't simply to generate the lowest possible CPL. It's to generate prospects capable of having a realistic Final Expense coverage conversation.
Know More Before You Make the Call
A Final Expense lead should give you more to work with than a name and phone number. Depending on the campaign and qualification path, prospect information may include:
Location
Where the prospect lives and where coverage is being requested.
Age / Date of Birth
Information relevant to available coverage and pricing.
Coverage Goal
What the prospect is looking to accomplish with Final Expense coverage.
Desired Coverage Amount
An indication of the benefit they're interested in exploring.
Tobacco Information
Useful information for determining potential coverage options.
Basic Health Qualification
Limited qualification information where appropriate for routing.
Current Coverage
Whether they're exploring their first policy, supplementing existing protection, or reviewing what they already have.
Contact Information & Consent
The information needed to follow up regarding the insurance request.
Exact fields depend on the campaign and qualification path. Once every field is operationally locked, this list can be made more definitive.
We Generate Them. We Don't Pull Them From a List.
We run consumer-facing paid advertising campaigns designed to reach people interested in learning about Final Expense coverage.
Rather than disguising the offer behind vague giveaways or unrelated promotions, our funnels are built around the actual insurance conversation.
Consumers are educated about Final Expense coverage, asked relevant qualification questions, and told what to expect after they submit their information.
Once a qualified inquiry is completed, the lead can be delivered directly into your pipeline for follow-up.
You get the prospect. You make the call. You close the business.
How It Works
We Generate the Demand
We run consumer acquisition campaigns built specifically around Final Expense planning and coverage.
We Qualify the Prospect
Consumers answer relevant questions about what they're looking for and provide their information to request Final Expense insurance information.
You Get the Lead
The prospect's information is delivered directly to you so your team can follow up and take the conversation from there.
Flexible Lead Programs Built Around Your Business
You shouldn't have to commit to hundreds of leads before you know whether a source works for you.
Pay Per Lead
Know what you're paying for. Purchase Final Expense leads at an agreed per-lead price without managing the consumer advertising yourself.
Exclusive Leads
Each lead is assigned to one buyer instead of being simultaneously distributed to multiple competing agents.
Start With a Test
Begin with a manageable lead order, work the leads, measure the results, and decide whether you want more.
Volume Pricing
As your operation grows and you need more lead flow, higher-volume commitments may qualify for better per-lead pricing.
Get Lead Pricing
Tell us the states you serve and the volume you're looking for. We'll let you know what we can support.
You Shouldn't Pay for Invalid Leads
If we're going to ask agents to invest in our leads, we should stand behind the basic validity of what we deliver. Eligible invalid leads can be replaced according to our lead replacement policy.
Potential replacement reasons:
- Disconnected or invalid phone number
- Clearly false contact information
- Duplicate lead delivered to the same buyer
- Lead outside the agreed geographic area
Final replacement conditions are confirmed with your lead pricing. Replacement is subject to the terms of our lead replacement policy.
We're Not Trying to Generate the Cheapest Leads Possible
We're Trying to Generate Leads Worth Calling.
Cheap leads don't help much if nobody answers, nobody remembers requesting information, or nobody expected to speak with an agent.
That's why we look beyond the initial cost per lead. The consumer experience is designed around clearer intent, useful qualification, transparent expectations, and a smoother transition from online inquiry to agent conversation.
Because ultimately, the number that matters isn't what the form submission cost us.
It's what the opportunity is worth to you.
Frequently Asked Questions
Our exclusive lead programs assign each lead to one buyer rather than simultaneously selling the same prospect to multiple competing agents.
Consumer inquiries are generated through paid acquisition campaigns built around Final Expense insurance and planning. Prospects move through a consumer-facing funnel where they can learn about coverage and provide information relevant to their request.
Our real-time lead programs deliver newly generated inquiries rather than pulling old prospects from an aged lead list.
Qualification can include information such as location, age, coverage goal, desired benefit, tobacco use, limited health information and existing coverage, depending on the campaign and routing requirements.
Leads are delivered as they're generated through the delivery method established for your account.
Lead programs can be structured around the geographic markets your business serves, subject to campaign availability and applicable requirements.
We offer test volumes so you can evaluate the lead source before committing to larger volume. Your exact minimum and available volume will be provided with your lead pricing.
Eligible invalid leads can be replaced according to the terms of our lead replacement policy.
Yes. Lead volume can be adjusted based on your needs and available supply, and higher-volume commitments may qualify for different pricing.
Pricing depends on factors such as lead volume, geography, qualification requirements and the structure of your lead program. Request pricing below and tell us what you're looking for.
Ready to Put Fresh Final Expense Prospects in Your Pipeline?
Tell us where you write business and how many leads you're looking for. We'll use that information to determine availability and pricing for your market.